Ayer se celebró la 4ª Edición del Axiom Business Book que entrega los premios a los mejores libros de management y gestión del año.Para cada una de las 21 categorías existentes del certamen, se entregaron tres premios clasificados en Oro, Plata y Bronce.
En total fueron 67 los libros premiados de un total de 377 que participaron.
Aquí va la lista de los premiados para cada una de las 21 categorías:
1. General Business/Economics / Negocios y Economía General
– Oro: The Art of Choosing, by Sheena Iyengar (Twelve).
– Plata: The Rational Optimist: How Prosperity Evolves, by Matt Ridley (Harper) and The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media, by Francois Gossieaux and Ed Moran (McGraw-Hill).
– Bronce: The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success, by Carmine Gallo (McGraw-Hill).
2. Career (Job Search, Career Advancement) / Carrera Profesional
– Oro: The Way Up: How to Keep Your Career Moving in the Right Direction, by Donald J. Hurzeler (Greenleaf Book Group Press)
– Plata: What Should I Do with the Rest of My Life?: True Stories of Finding Success, Passion, and New Meaning in the Second Half of Life, by Bruce Frankel (Avery)
– Bronce: What's Next? Follow Your Passion and Find Your Dream Job, by Kerry Hannon (Chronicle Books)
3. Sales (Sales Skills, Negotiating, Closing) / Ventas (Habilidades de Venta y Negociación)
– Oro: Selling Change: 101+ Secrets for Growing Sales by Leading Change, by Brett Clay (ARIVA Publishing)
– Plata: The New Experts: Win Today's Newly Empowered Customers at Their 4 Decisive Moments (Sales Marketing), by Robert H. Bloom (Greenleaf Book Group Press)
– Bronce: SNAP Selling: Speed Up Sales and Win More Business with Today's Frazzled Customers, by Jill Konrath (Portfolio)
4. Leadership / Liderazgo
– Oro: The Velocity Manifesto: Harnessing Technology, Vision, and Culture to Future-Proof your Organization, by Scott Klososky (Greenleaf Book Group Press)
– Plata: Liquid Leadership: From Woodstock to Wikipedia, by Brad Szollose (Greenleaf Book Group Press)
– Bronce: Being the Boss: The 3 Imperatives for Becoming a Great Leader, by Linda A. Hill and Kent Lineback (Harvard Business Review Press)
5. Communication Skills/Networking / Habilidades de Comunicación y Networking
– Oro: Resonate: Present Visual Stories that Transform Audiences, by Nancy Duarte (John Wiley and Sons)
– Plata: The Power of Framing: Creating the Language of Leadership, by Gail T. Fairhurst (Jossey-Bass) and When the Headline Is You: An Insider’s Guide to Handling the Media, by Jeff Ansell (Jossey-Bass)
– Bronce: Buy-In: Saving Your Good Idea from Getting Shot Down, by John P. Kotter (Harvard Business Review)
6. Business Ethics / Ética en los negocios
– Oro: Giving Voice to Values: How to Speak Your Mind When You Know What's Right, by Mary C. Gentile (Yale University Press)
– Plata: Rebuilding Trust in the Workplace: Seven Steps to Renew Confidence, Commitment, and Energy, by Dennis Reina and Michelle Reina (Berrett-Koehler Publishers)
– Bronce: The Refractive Thinker: Volume IV: Ethics, Leadership, and Globalization, Edited by Cheryl Lantz (The Lentz Leadership Institute)
7. Operations Management/Productivity/TQM / Gestión de operaciones, Productividad y TQM
– Oro: Chasing Stars: The Myth of Talent and the Portability of Performance, by Boris Groysberg (Princeton University Press)
– Plata: Construction Project Management (3rd Edition), by J.F. McCarthy (Pareto Publishing)
– Bronce: Agile Productivity Unleashed: Proven approaches for achieving real productivity gains in any organization, by Jamie Lynn Cooke (IT Governance Publishing)
8. Human Resources/Employee Training / Recursos Humanos y Formación
– Oro: The M-factor: How the Millennial Generation Is Rocking the Workplace, by Lynne C. Lancaster and David Stillman (Harper Business)
– Plata: Get Rid of the Performance Review!, by Samuel A. Culbert (Business Plus)
– Bronce: The 2020 Workplace: How Innovative Companies Attract, Develop, and Keep Tomorrow's Employees Today, by Jeanne C. Meister and Karie Willyerd (Harper Business)
9. Entrepreneurship / Emprendedores
– Oro: The Entrepreneur Equation: Evaluating the Realities, Risks, and Rewards of Having Your Own Business, by Carol Roth (BenBella)
– Plata: The Invention of Enterprise: Entrepreneurship from Ancient Mesopatamia to Modern Times, Edited by David S. Landes, Joel Mokyr and William J. Baumol (Princeton University Press)
– Bronce: Selling Sunshine: 75 Tips, Tools, and Tactics for Becoming a Wildly Successful Entrepreneur, by Tony Hartl (Greenleaf Book Group Press)
10. Philanthropy/Charity/Nonprofit / Organizaciones Sin Ánimo de Lucro
– Oro: Change Philanthropy: Candid Stories of Foundations Maximizing Results through Social Justice
, by Alicia Epstein Korten (Jossey-Bass)
, by Alicia Epstein Korten (Jossey-Bass)– Plata: At the Crossroads: Not-for-Profit Leadership Strategies for Executives and Boards
, by Philip Coltoff (John Wiley and Sons)
, by Philip Coltoff (John Wiley and Sons)– Bronce: Nonprofit Sustainability: Making Strategic Decisions for Financial Viability
, by Jeanne Bell, Jan Masaoka, Steve Zimmerman (Jossey-Bass)
, by Jeanne Bell, Jan Masaoka, Steve Zimmerman (Jossey-Bass)11. International Business/Globalization / Negocios Internacionales y Globalización
– Oro: The Next Boom: What You Absolutely, Positively Have to Know About the World Between Now and 2025, by Jack W. Plunkett (BizExecs Press)
– Plata: The Last Economic Superpower: The Retreat of Globalization, the End of American Dominance, and What We Can Do About It, and What We Can Do About It, by Joseph P. Quinlan (McGraw-Hill)
– Bronce: Beyond the Beaker: How to Achieve Successful Market Adoption for Emerging Technologies, by Paul Patterson (Kohritsu Press).
12. Personal Finance/Investing (estate planning, stocks, bonds) / Finanzas Personales e Inversiones
– Oro: What Investors Really Want: Know What Drives Investor Behavior and Make Smarter Financial Decisions, by Meir Statman (McGraw-Hill)
– Plata: Smarter Than the Street: Invest and Make Money in Any Market, by Gary Kaminsky (McGraw-Hill)
– Bronce (tie): If I'm So Smart Where Did All My Money Go: Balancing Your Financial Objectives for Lasting Wealth (Personal Finance), by Doug Warshauer (CFMB Books) and Taming Change with Portfolio Management, by Pat Durbin and Terry Doerscher (Greenleaf Book Group Press)
13. Retirement Planning / Jubilación
– Oro: The AARP Retirement Survival Guide: How to Make Smart Financial Decisions in Good Times and Bad
, by Julie Jason (Sterling)
, by Julie Jason (Sterling)– Plata: Retirement Breakthrough: The Safe, Secure Way to Guaranteed Income You Can't Outlive--in Any Economy
, by Dick Duff, JD, CLU (Greenleaf Book Group Press)
, by Dick Duff, JD, CLU (Greenleaf Book Group Press)– Bronce: Retirement Readiness: A Guide to Creating Your Vision, Knowing Your Position, and Preparing for Your Future
, by Mike Bonacorsi CFP® (Peter E. Randall Publisher)
, by Mike Bonacorsi CFP® (Peter E. Randall Publisher)14. Coaching/Mentoring
– Oro: Nice Bike: Making Meaningful Connections on the Road of Life, by Mark Scharenbroich (Echo Bay Publishing)
– Plata: What Could Happen if You Do Nothing? A Manager's Handbook for Coaching Conversations, by Jane Murphy (Giraffe Business Publishing)
– Bronce: The Accidental Sales Manager: A Survival Guide for CEO's, Owners, and Presidents Who Find Themselves Managing Salespeople, by Suzanne M. Paling (Entrepreneur Press)
15. Success/Motivation / Éxito y Motivación
– Oro: Comebacks: Powerful Lessons from Leaders Who Endured Setbacks and Recaptured Success on Their Terms, by Andrea Redmond and Patricia Crisafulli (Jossey-Bass)
– Plata: Working Together: Why Great Partnerships Succeed, with Aaron Cohen (Harper Business)
– Bronce: Super Rich: A Guide to Having it All, by Russell Simmons (Gotham Books)
16. Advertising/Marketing/PR/Event Planning / Publicidad y Marketing
– Oro: Everything I Know about Marketing I Learned From Google, by Aaron Oroman (McGraw-Hill)
– Plata: The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience, by Jim Joseph (AMACOM)
– Bronce (tie): Marketing: Unmasked: Insider's tips + tricks for success in small business marketing, by Erik Wolf and Stephanie Frost (Zero-G Creative) and Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business, by Josh Bernoff and Ted Schadler (Harvard Business Review Press)
17. Corporate History/Milestone
– Oro: Built to Learn: The Inside Story of How Rockwell Collins Became a True Learning Organization, by Kennard C. Braband, Bernard J. Smith (WDG Publishing)
– Plata: Maps, Mountains and Mosquitoes: The McElhanney Story 1910-2010, by Katherine Gordon (The McElhanney Group)
– Bronce: Commodore: A Company on the Edge, by Brian Bagnall (Variant Press)
18. Business Reference (legal, how-to, technology)
– Oro: Public Safety Architecture, by I.S.K. Reeves V; Ian Reeves, AIA; Kevin Ratigan, AIA, LEED AP; and Stockton Reeves (Architects Design Group)
– Plata: Small Business Taxes Made Easy, Second Edition, by Eva Rosenberg (McGraw-Hill)
– Bronce: The Employee Rights Handbook: Effective Legal Strategies to Protect Your Job from Interview to Pink Slip, by Steven Mitchell Sack (Legal Strategies Publications)
19. Memories/Biography / Biografias
– Oro: Still Surprised: A Memoir of a Life in Leadership, by Warren Bennis (Jossey-Bass)
– Plata: Everything Is Possible: Life and Business Lessons from a Self-Made Billionaire and the Founder of Slim-Fast, by S. Daniel Abraham (Newmarket Press)
– Bronce: Miles Away... Worlds Apart, by Alan Sakowitz (Legacy Series Press)
20. Business Fable / Fabulas y cuentos de negocios
– Oro: Harper's Rules: A Recruiter's Guide to Finding a Dream Job and the Right Relationship, by Danny Cahill (Greenleaf Book Group Press)
– Plata: The Ball, by Todd Whitaker (Triple Nickel Press)
– Bronce: Invaluable: The Secret to Becoming Irreplaceable, by Dave Crenshaw (Jossey-Bass)
21. Women in Business / Mujer y negocios
– Oro: Wander Woman: How High-Achieving Women Find Contentment and Direction, Marcia Reynolds (Berrett-Koehler Publishers)
– Plata: Briefcase Essentials: Discover Your 12 Natural Talents for Achieving Success in a Male-Dominated Workplace, by Susan T. Spencer (Greenleaf Book Group Press)
– Bronce: See Jane Collaborate: Your Essential Guide to Joyful and Prosperous Business Partnerships, by Azriela Jaffe and; Michele DeKinder-Smith (Jane Out of the Box Media)
